It’s a pretty much agreed-upon proclamation these days that the film industry has been going through lots of changes the past several years.  I’ve talked about that on this blog a number of times over these same few years, many times referencing comments from others who are much more versed in this than myself.  As we get ready to release our film, these issues have been on our minds quite a bit.  They certainly have affected how we will be taking it out into the world.  Most films obviously do a theatrical run first, then move on to VOD (video on demand), then on to DVD units, and on and on.  But for independent films that model not only has been disappearing, but when it is tried it rarely succeeds.  Nowadays, many indies release on DVD or go to VOD, and possibly do a limited theatrical or alternative screening model.

Today I’m here to tell you what part of our plan is.  Only part, because we are currently devising some Transmedia elements that will enhance the overall experience for our audience.  And we not only don’t want to spoil the fun for you, but we are continually developing and fine-tuning what we are conjuring up.  Now, as for the release, we originally wanted to put the movie out this summer.  However, all the so-called marketing experts we’re been talking to have advised against that.  Instead, we are waiting a little later to get the film out to you.  We will initially be releasing “Dreams Awake” on DVD in the fall, supplemented with alternative specialty screenings.  If you have any interest in hosting a screening in your area, please go to our Host Screening Page and fill out the info, and we’ll get you more information to you about how to do that.  In addition, if you’re interested in having yours truly there for a Q & A to discuss the film, along with any subject in relation to the film, then let us know.  To add a little spice to this discussion, we will want to bring up the ‘spiritual issues’ raised in the film, some of which may be controversial to a traditionally religious audience.  So be prepared for a few sparks if you want me to be a part of the package.  We’ll make it fun and lively, but never negative or judgmental.

And finally, another reason we are foregoing the traditional route for the film is that we feel this film is not for an overall general, traditional audience.  By that I mean, the genre of “Dreams Awake” fits in with the type of film that would probably be in ‘The Spiritual Cinema Circle’ that Stephen Simon set up several years go.  However, having said that, I do believe there is a crossover market for audiences that like family films, as we are billing it as a mystical family film – plus since it would probably have a PG rating.  Anyway, hang in there, we will be working hard to get the film out to you one way or another.

JAD